Traditional marketing utilizes strategies like direct marketing, TV, Radio, Mail, Print Advertisiting and printed promotional materials.
Pros of Traditional Marketing:
- Traditional methods may be the only means of reaching your paticular group of consumers
- Person to person selling is considered by many a stretagy of traditionalmarketing.There is defently a time and place when this type of direct selling is the most effective wayto makret a productor service.
- It can be expensive, purchasing advertising for TV, Radio or print can be very costly, priniting hard copy brochures
- Difficult to track results
- Usually requires outside help i.e priniting materials, buying media and creating radio advertisments all require hiring outside help, which adds costs
- Traditional marketing is usually forced upon the consumer, they dont neccessarily ask for it.
Digital Marketing
Digital marketing which is also known as internet marketing, web marketing, online marketing or e-marketing is about marketing products or services over the internet or via mobile technology.
Pros of Digital Marketing
- It is inexpensive for the target audience numbers involved
- You can create instant campaigns to address hot topics
- You can try different forms of advertisiting and asses the results
- You can monitor responses to ad campaigns at a click of a mouse
- You can see exactly how many people opened an e-newsletter and when, and what futher action they took
Cons of Digital Marketing
- There are many legal issues to consider, as compilance varies according to your location and the techniques used
- It can be wasted on customers with limited or no internet connectivity
- There is still no ability to touch or smell products online
- You are dependent on your customers technology, thier computer and internet connections are outside your control
